Non-alcoholic and low-alcohol beer has been around for decades.
Popularized during prohibition, “near beer” has stuck around ever since for those who enjoy the taste of a malt beverage but can’t or don’t want to consume alcohol.
Now, Arkay Beverages is hoping to expand on that market with the introduction of alcohol-free whisky.
Whereas most types of “non-alcoholic” beer are brewed in the traditional way and still contain trace amounts of alcohol,
Arkay’s whisky-type beverage isn’t distilled at all; instead it uses a variety of natural and artificial flavors to (supposedly) mimic the flavor of whiskey with zero alcohol content.
As such, it will be legal to purchase and drink in regions where alcohol is outlawed.
And to appeal to the Islamic market, the product is certified Halal as well!!!
Florida-based ArKay Beverages say their “ArKay” alcohol free whisky flavoured drink will be available in stores from 1 December.
In their press release, the company describe it as “designed for everyone to enjoy, the exceptional taste of whisky without the alcohol making a perfect beverage day or night.
“The design of ArKay was to allow anyone with medical conditions or with religious beliefs to drink without guilt.
ArKay tastes and looks exactly like traditional whisky.
It is suitable for drinking straight up, on the rocks, or with your favourite mixers.
“ArKay is made with artificial flavours and ingredients in accordance with European Economic Community (EEC) regulations and within the US Food and Drug Administration (FDA) regulations. Both the flavour and ingredients are conformed to Halal guidelines.”
The release also talks of the “overwhelming response for ArKay from customers and distributors from around the world”. But doesn’t actually say what the response was… Here’s a product no whisky writer would have expected to write about – an American firm has released the world’s first alcohol-free whisky.
Popularized during prohibition, “near beer” has stuck around ever since for those who enjoy the taste of a malt beverage but can’t or don’t want to consume alcohol.
Now, Arkay Beverages is hoping to expand on that market with the introduction of alcohol-free whisky.
Whereas most types of “non-alcoholic” beer are brewed in the traditional way and still contain trace amounts of alcohol,
Arkay’s whisky-type beverage isn’t distilled at all; instead it uses a variety of natural and artificial flavors to (supposedly) mimic the flavor of whiskey with zero alcohol content.
As such, it will be legal to purchase and drink in regions where alcohol is outlawed.
Arkay is slated to go on sale later this year.
It remains to be seen whether fake hard liquor will become a new trend, or go the way of Crystal Pepsi…
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ArKay BeveragesAlcohol-free, Halal “whisky” released
And to appeal to the Islamic market, the product is certified Halal as well!!!
Florida-based ArKay Beverages say their “ArKay” alcohol free whisky flavoured drink will be available in stores from 1 December.
In their press release, the company describe it as “designed for everyone to enjoy, the exceptional taste of whisky without the alcohol making a perfect beverage day or night.
“The design of ArKay was to allow anyone with medical conditions or with religious beliefs to drink without guilt.
ArKay tastes and looks exactly like traditional whisky.
It is suitable for drinking straight up, on the rocks, or with your favourite mixers.
“ArKay is made with artificial flavours and ingredients in accordance with European Economic Community (EEC) regulations and within the US Food and Drug Administration (FDA) regulations. Both the flavour and ingredients are conformed to Halal guidelines.”
The release also talks of the “overwhelming response for ArKay from customers and distributors from around the world”. But doesn’t actually say what the response was…
2 comments:
Do you know the official website of Black Zero whiskey? Thanks
http://www.weiku.com/products/5355991/Alcohol_Free_Whiskey_quot_Black_Zero_quot_.html
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